Superdry have set out more targets and strategies to help them reach their goal of becoming the most sustainable global fashion brand by 2030.
Some achievements that they have accomplished so far include:
✅ 84% of the energy they use across stores, offices and third-party warehouses is from renewable sources
✅ 97% reduction in their normalised direct emissions since 2014
✅ They have donated over 5 million organic cotton seeds to their organic farmers, growing over 440 tonnes of organic cotton, used to make Superdry garments
Steps to becoming the most global sustainable fashion brand
Superdry's steps to become the most global sustainable fashion brand include:
✅ 65% of their cotton and non-cotton garments will be converted to organic, low impact or recyclable alternatives by 2025.
✅ Achieve net zero in their own and third-party logistics operations by 2030.
✅ 100% of their packaging will be converted to recyclable, reusable or compostable alternatives by 2025.
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